GEA Farm Technologies

GEA Farm Technologies: Building Core Competencies through Internal and External Growth

  • Case study on Bachelor level
  • Reference No. ECASA_2020_1 EN

Abstract

GEA Farm Technologies is a mid-sized world market leader of mechanical equipment and service solutions for milk production and livestock farming. The so-called hidden champion developed a set of capabilities and core competencies to innovate the industry’s established business model through a two-fold strategy balancing internal and external growth. The case study invites students to explore the benefits and limits of this business model innovation and requires them to investigate further strategic options for growth.

Authors

  1. Prof. Dr. Jan-Philipp Büchler (FH Dortmund)
  2. Prof. Dr. Axel Faix (FH Dortmund)
  3. Prof. Dr. Gregor Brüggelambert (FH Dortmund)
  4. Anna Weiland, B.A. (FH Dortmund)

Keywords

Growth strategy, core competence, core business, competitive advantage, business model, innovation, internationalization, mergers & acquisitions

Case Partners

  • Birkman – Management Consulting
  • IQ Pass – Control Systems
  • UAB SDG – Recruitment Based on Values
  • JSC “Bavarus” Textile Manufacturer
  • GEA Farm Technologies: Building Core Competencies through Internal and External Growth
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