GEA Farm Technologies

Two to Tango is not enough: How to build ecosystems for smart service innovation?

  • Case study on Executive level
  • Reference No. ECASA_2022_1 EN


Senior managers of two German mid-sized world market leaders in sensor electronics (ifm electronic) and mechanical engineering (GEA Group) discuss the opportunities and barriers of developing smart service innovations. The case study addresses different roles and patterns in ecosystems of multiple collaborating actors in different stages of development. The open-end discussion invites learners to evaluate the opportunities from different perspectives based on industry-specific experiences.


  1. Prof. Dr. Jan-Philipp Büchler (FH Dortmund)


Digitisation, industry 4.0, cyber physical systems, hidden champion, business model, value proposition, smart services, servitisation

Case Partners

  • Birkman – Management Consulting
  • IQ Pass – Control Systems
  • UAB SDG – Recruitment Based on Values
  • JSC “Bavarus” Textile Manufacturer
  • GEA Farm Technologies: Building Core Competencies through Internal and External Growth
  • Entering the Next Level of Value Generation: Servitization and Digitization for Industry 4.0- IFM electronics
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