GEA Farm Technologies

Instigating Change and Managing Growth: Keogh’s Progression from local family business to international player

  • Case study on Master level
  • Reference No. ECASA_2021_7 EN

Abstract

This case is about the progression of a family business from small local holding to a diversified local and international player. The Keoghs family farm has been in existence for over 200 years in the same location just north of Dublin City, Ireland. Huge changes in the market and consumers behaviour have forced the family into major changes to reinvent the business. The case focuses on the drivers of these decisions and the process management had to go through to implement change.

Authors

  1. Dr. Donal O’Brien (Technological University Dublin)

Keywords

Strategic change, Changing external environment, Changing Internal Company Environment, International Business Strategy

Case Partners

  • Birkman – Management Consulting
  • IQ Pass – Control Systems
  • UAB SDG – Recruitment Based on Values
  • JSC “Bavarus” Textile Manufacturer
  • GEA Farm Technologies: Building Core Competencies through Internal and External Growth
  • Entering the Next Level of Value Generation: Servitization and Digitization for Industry 4.0- IFM electronics
  • Glendalough Whiskey – The Growth Challenge
  • Portwest’s Future Strategy – Fashioning Workwear: Threading the Needle