Instigating Change and Managing Growth: Keogh’s Progression from local family business to international player
- Case study on Master level
- Reference No. ECASA_2021_7 EN
This case is about the progression of a family business from small local holding to a diversified local and international player. The Keoghs family farm has been in existence for over 200 years in the same location just north of Dublin City, Ireland. Huge changes in the market and consumers behaviour have forced the family into major changes to reinvent the business. The case focuses on the drivers of these decisions and the process management had to go through to implement change.
- Dr. Donal O’Brien (Technological University Dublin)
Strategic change, Changing external environment, Changing Internal Company Environment, International Business Strategy