GEA Farm Technologies

JSC Choco group: Value-based business model for small food industry company

  • Case study on Executive level
  • Reference No. ECASA_2022_5 EN


JSC “Choco group” is a Lithuanian capital company operating in Kaunas county. It is a small company with 16 employees. All products are produced in Lithuania using thoroughly selected ingredients that meet the highest quality standards. Company produces more than 75 products such as bars of dark, milk, and white chocolate, chocolate bars with different added ingredients, glaze, cacao glaze, and different fillings for bakery, confectionary, and ice-cream manufacturers. The company’s products are sold in the local market. According to the head CEO, the company’s activities are based on values. In addition, the company’s product basket is full of eco-friendly, vegan, sugar free chocolate bars, which allows it to offer chocolate even for most capricious chocolate lovers. During the in-depth interview, the head of the company asked several questions: If you were in the company’s shoes, what strategy would you adopt as a solution? What actions would you take? Which markets would you choose? Which partners? What business model would you deem the most suitable? How, where, and to whom would you communicate the main values of the product? 


  1. Ruta Ciutiene (Kaunas University of Technology)
  2. Evelina Meiliene (Kaunas University of Technology)


Value based business model, stakeholders, risk management, sustainable development, foreign market, project quality assurance.

Case Partners

  • Birkman – Management Consulting
  • IQ Pass – Control Systems
  • UAB SDG – Recruitment Based on Values
  • JSC “Bavarus” Textile Manufacturer
  • GEA Farm Technologies: Building Core Competencies through Internal and External Growth
  • Entering the Next Level of Value Generation: Servitization and Digitization for Industry 4.0- IFM electronics
  • Glendalough Whiskey – The Growth Challenge
  • Portwest’s Future Strategy – Fashioning Workwear: Threading the Needle