LAVA: Is Corporate Social Responsibility (CSR) inevitability or fashion? The role of the network for encouraging business to truly commit to sustainability
- Case study on Executive level
- Reference No. ECASA_2022_6 EN
Abstract
LAVA is a Sustainable Business Association of Lithuania, which brings together companies and organisations committed to implement and follow responsible and sustainable business practices. The Association was formed out of the ”National Network of Responsible Business Enterprises” (NNRBE), which had been active in Lithuania since 2005. From 30 August 2013 LAVA continues the work of NNRBE. Although LAVA operates more than 10 years, ir currently brings together only 34 business and non-business organizations. The core issues are as follows: how to spread the notion about corporate sustainability in Lithuania?; how to attract organizations truly to commit to sustainability? how to encourage organisations to become the members of LAVA? How to foster organization to share experience and good practices acting as socially responsible company?
Authors
- Živilė Stankevičiūtė (Kaunas University of Technology)
- Asta Savanevičienė (Kaunas University of Technology)
Keywords
Corporate social responsibility, networking, greenwashing, “greenwashers”