GEA Farm Technologies

Portwest’s future strategy Achiving €1Billion Turnover – Portwest and the Global Workwear Market

  • Case study on Executive level
  • Reference No. ECASA_2022_7 EN


Portwest is a global manufacturer and innovator of workwear, safetywear and PPE and one of the fastest growing workwear companies in the world. The company has pursed growth successfully for the last 20 years, successfully employing new market entry strategies along with strategic acquisitions to gain footholds in over 130 countries worldwide. The company has also maintained a vertically integrated supply chain, owning factories and distribution centres.

Growth can come at a cost- increasingly complex operations, a growing product portfolio and an increased exposure to risk in terms of business continuity. Should Portwest continue to aggressively target growth through new territories, or consolidate existing markets and streamline existing operations?


  1. Fiachra Coll (Technological University Dublin)
  2. Damian O’Reilly (Technological University Dublin)


Value Chain, Apparel, competitive strategy, critical capabilities, supply chain strategy, risk management, product design, outsourcing

Case Partners

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