GEA Farm Technologies

Tesla Transformation and Hidden Champions: The Pace of Innovation it the Only Thing that Matters in the Long Run

  • Case study on Executive level
  • Reference No. ECASA_2022_2 EN


After having internally invested significant amounts of time and resources into customer-specific development, the CEO of CoMaTec – family-owned and mid-sized world-market leader in the automotive industry – receives the contract for batch production from emerging electric automotive giant TESLA. However, the timing for the final development stage and start of production (SOP) deviates distinctly from all prior agreements. The tightened timing would put his company at tremendous risk. Should he accept the contract? Which mitigation strategies present an option for managing the emerging risks?


  1. Prof. Dr. Jan-Philipp Büchler (FH Dortmund)


Transformation, change, R&D, innovation, culture, hidden champion, risk, mitigation, supplier relationship, TESLA, automotive

Case Partners

  • Birkman – Management Consulting
  • IQ Pass – Control Systems
  • UAB SDG – Recruitment Based on Values
  • JSC “Bavarus” Textile Manufacturer
  • GEA Farm Technologies: Building Core Competencies through Internal and External Growth
  • Entering the Next Level of Value Generation: Servitization and Digitization for Industry 4.0- IFM electronics
  • Glendalough Whiskey – The Growth Challenge
  • Portwest’s Future Strategy – Fashioning Workwear: Threading the Needle