Tesla Transformation and Hidden Champions: The Pace of Innovation it the Only Thing that Matters in the Long Run
- Case study on Executive level
- Reference No. ECASA_2022_2 EN
After having internally invested significant amounts of time and resources into customer-specific development, the CEO of CoMaTec – family-owned and mid-sized world-market leader in the automotive industry – receives the contract for batch production from emerging electric automotive giant TESLA. However, the timing for the final development stage and start of production (SOP) deviates distinctly from all prior agreements. The tightened timing would put his company at tremendous risk. Should he accept the contract? Which mitigation strategies present an option for managing the emerging risks?
- Prof. Dr. Jan-Philipp Büchler (FH Dortmund)
Transformation, change, R&D, innovation, culture, hidden champion, risk, mitigation, supplier relationship, TESLA, automotive