The Burren Smokehouse
- Case Study on Master level
- Reference No. ECASA_2021_8 EN
Abstract
The Burren Smokehouse is one of Ireland’s best known artisan producers of organic Smoked Salmon, Mackerel, Trout and Gauda Cheese using 100% Irish quality raw materials for its products. This case explores the role of the Brand and brand experiences in the artisan food market. The role of place in the brand story and values is central to The Burren Smokehouse and the expansion of the operation to include a visitor centre has ensured that these values are embedded.
The case explores the role of visitor experiences and asks the student to Identify and discuss the strategic and tactical business and branding issues that the Burren Smokehouse as a whole may encounter in the next 3-5 years.
Authors
- Dr. Aileen Kennedy (Technological University Dublin)
- Dr. Tara Rooney (Technological University Dublin)
Keywords
Brand, Customer Experience, State Agency Role, SME growth